Enrollment is shrinking, competition is rising, and public school districts can no longer rely on geography alone to fill seats. In this episode, Mateo sits down with Matt Coats, Chief Evangelist at SchoolMint, to explore why K–12 leaders must adopt a true recruitment and sales mindset.

They discuss enrollment friction, the data gaps districts face, why marketing the district brand is not enough, and how individual schools must actively compete for families in today’s school choice environment.

If you care about enrollment strategy, district sustainability, or the future of public education, this conversation is for you.

In this episode of the EdTech Marketing Podcast, host Mateo Elvira is joined by Jenna Catalon Songer, the president and co-founder of School Harbor Creative. Jenna shares insights into how her team devises tailored marketing strategies for educational institutions and edtech companies across the nation. As they discuss current challenges in the digital marketing space, Jenna provides her take on the potential TikTok ban and its implications for schools using social media for branding and recruitment. The conversation also delves into effective social media strategies, tips for content creation, and alternative platforms to consider in the evolving digital landscape. Additionally, Jenna offers a glimpse into the broader range of services School Harbor provides, from digital marketing to software integration and cybersecurity solutions, all with the goal of elevating schools' marketing efforts and operational efficiency. Tune in to learn more about leveraging social media and tech solutions in today's educational environment.

In this episode, your host Mateo Elvira sits down with Scott Buell, a passionate advocate for drones in education and the founder of Drone Legends.

Scott shares his journey from a hobbyist to a full-fledged entrepreneur in the drone space, emphasizing the transformative power drones have in engaging students and enhancing STEM education.

We'll learn about the expansive universe of Drone Legends, from introducing young learners to drone technology to fostering skills in high school students through drone racing.

Scott also dives into his strategic use of social media to grow his brand and the inspiring message behind why he believes inside every child lives a legend ready to be unleashed through the magic of drones.