Emily Baksa teaches us how to confidently sell low-ticket digital products by shifting our mindset, simplifying strategy, and making the most of our email lists.

Emily Baksa is a copywriter and marketing strategist who helps food content creators gain creative and financial freedom so they keep loving what they do. She helps her clients create more time, money, and ease through a diversified content strategy that boosts traffic, builds community, and generates independent revenue streams. Inspired by the chefs she worked alongside during her six years in hospitality, she launched her business to help creatives like them thrive. She has since partnered with over 20 food content creators, establishing herself as an industry leader and featured speaker at events like the Tastemaker Conference.

Learn how to build sustainable income with digital products, why mindset is your biggest hurdle, and how to confidently step into the role of “salesperson” without feeling salesy. Emily breaks it all down with practical, proven strategies for getting more eyes (and buyers!) on your offers.

Key points discussed include:

- Selling is serving: Shift your mindset from “selling is scary” to “selling adds value” - it’s about helping your audience, not manipulating them.

- Start small, succeed big: Low-ticket digital products ($5 - $20) are powerful revenue generators when sold through a well-nurtured email list.

- Copywriting that connects: Effective sales emails lean into emotion, transformation, and storytelling - not a boring list of features.

- Ditch perfectionism: Your first launch won’t be perfect, and that’s okay - launching messy is better than not launching at all.

- Email is your secret weapon: Use segmentation, intentional sequencing, and opt-outs to create email funnels that convert without overwhelming your list.

- Reframe unsubscribes: Losing the wrong people from your list is actually a win - it makes space for the ones who truly want what you’re offering.

- Confidence compounds: The more you sell aligned products, the easier and more natural it becomes. Practice builds belief.

- Your value is real: Stop giving everything away for free. Your work is worth more than a free blog post - it’s time to charge for convenience, curation, and expertise.

Connect with Emily Baksa

Website | Instagram

Saying no can feel uncomfortable, but when done with love and intention, it becomes one of the most powerful ways to honor your energy and create space for what truly matters.

I know how hard it can be to say no—especially when you're someone who wants to show up, perform, and please. But here's the truth: when we say no to what drains us, we create space for joy, alignment, and our true selves to shine. In this episode, I’m sharing my own journey of learning to release guilt around saying no and how doing so made me feel lighter, freer, and more whole.

Action Plan:

- Honor your body’s whispers: Fatigue and tension are signals, not glitches—listen and respond with care.

- Let go of what no longer fits: Release outdated roles or expectations to make room for the real you.

- Choose alignment over logic: A choice that feels right may not always make sense on paper—and that’s okay.

- Trust your inner signals: When joy fades or your breath shortens, it’s time to reassess what you're saying yes to.

- Set loving boundaries: Boundaries aren’t barriers—they are invitations for peace and clarity.

More from Megan

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Megan chats with Jessie from Life as a Strawberry about strategic hiring, thoughtful systems, and what it really takes to grow a food blog into a thriving, values-driven business.

Jessie Johnson is the founder of Life As A Strawberry, a food and recipe site that shares well-tested recipes for weeknight comfort food. Her team is known for breaking complicated recipes and techniques into accessible, easy-to-follow action steps. Jessie grew up working in catering and community kitchens, and spent her academic career studying sustainable food systems and food security. After grad school, Jessie went full-time with Life As A Strawberry and never looked back. Today, Life As A Strawberry is a full-fledged media company with multiple verticals - including Everyday Artisan Bread, an online bread-baking course - and team members across the country.

This episode is packed with gold for food bloggers ready to level up—from creating sustainable systems to building a team that supports long-term success. Jessie gets real about burnout, hiring with intention, onboarding like a pro, and why “should” isn’t always a good enough reason. Whether you’re still flying solo or scaling a business, you’ll walk away with fresh motivation and practical tools.

Key points discussed include:

- Time tracking tells the truth: Find out what you're really spending time on.

- Your first hire matters most: How to choose—and afford—the right support.

- Teams cost more than you think: Jessie breaks down the hidden expenses.

- Content planning can spark joy: Use her “Model T” system to balance strategy and fun.

- A “no list” saves your sanity: Protect your time by deciding what you won’t do.

- Onboarding isn’t an afterthought: Create systems once—then hire with ease.

- Letting go unlocks growth: Even when it’s work you love, it might be holding you back.

- Ignore the rules: Jessie built success without Instagram, and you can too.

Connect with Jessie Johnson

Website | Instagram