Just a few weeks ago, EasyPost launched a new product: Luma, an AI tool that helps businesses understand their current shipping performance and make smarter (and more cost-effective) decisions.

Joe Dieter, head of product marketing at EasyPost, explains how Luma works and what sets it apart from other AI shipping technologies.

What exactly is Luma? Joe starts with a simple description: “It's the ultimate AI advisor at your fingertips that has been trained on billions of historical shipments.”

He goes on to explain, “Your AI is as good as the data that fed it. When you have the data of billions of past historical shipments, that means you have a good AI. A lot of the [other] AI shipping tools out there haven't processed billions of shipments.”

Luma offers three main benefits for shippers:

1. Insights into today. “Luma will give you actionable insights on how you're shipping,” says Joe. It answers questions like “What is the cost per package?” “What is the average time in transit?” and “Why are shipments delayed?”
2. Recommendations for tomorrow. “The second thing Luma does is give you a better version of shipping tomorrow by making really specific recommendations.”
3. Automatic shipping optimization. Finally, “The third thing Luma does is it takes those recommendations … and automatically purchases shipping labels.”

Anybody using the EasyPost API suite can use Luma, but Joe notes that other EasyPost solutions might be compatible with Luma in the future.

“EasyPost offers more than … our APIs. We offer enterprise-grade products … we have SMB products. … And Luma will be accessible through some of those other products over time.”

• Connect with Joe on LinkedIn: https://www.linkedin.com/in/joe-dieter/
• Learn more about Luma: https://www.easypost.com/luma