What happens after the ink dries on an accounting firm acquisition? Michael Ly and Ashley Rhoden reveal why many buyers overinvest in the purchase but underinvest in the crucial integration phase. Drawing from their hard-won experiences—both successful and unsuccessful—they walk through how to develop a comprehensive 100-day integration plan that begins during due diligence. You'll learn why keeping key employees is the difference between retaining and losing clients, how to effectively communicate changes to minimize disruption, and when to choose between a full roll-up versus platform approach. Whether you're considering an acquisition or have one in progress, this practical roadmap helps you navigate the complexities of merging firms.

Chapters

• (00:51) - Meet the Guests: Michael and Ashley
• (02:41) - Michael's Integration Experiences
• (07:16) - Ashley's Integration Insights
• (09:39) - The Importance of Due Diligence
• (17:49) - Managing Change and Communication
• (20:47) - Employee Integration Strategies
• (23:33) - Key Employees and Leadership Buy-In
• (24:52) - HR and Payroll Integration
• (26:18) - Communication Plans and Financial Operations
• (29:30) - Access to Financial Systems and IT Considerations
• (34:37) - Communication Strategies
• (37:54) - Seller Involvement Post-Acquisition
• (41:33) - Integration Approaches: Full Rollup vs. Platform
• (47:10) - Conclusion and Final Thoughts

Download the Earmark CPE App

Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app

Connect with Our Guests:

Michael Ly

LinkedIn: https://www.linkedin.com/in/michaelly/
Website: https://www.reconciled.com/

Ashley Rhoden

LinkedIn: https://www.linkedin.com/in/ashleyrhodenmba/
Website: https://highrock.co

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

What if the solution to accounting's talent shortage has been hiding in plain sight? In this episode, Navy veteran Mark Steinhoff reveals how the precision required to maintain life support systems on submarines directly translates to accounting excellence. Having managed critical oxygen systems hundreds of feet underwater, Mark now applies that same meticulous attention to detail as an accountant for a water utility. With the profession facing a 70,000-person annual deficit while 200,000 service members transition to civilian life each year, discover how military experience with procedures, documentation, and quality assurance creates natural accounting professionals—and why veterans might be the untapped talent pool accounting desperately needs.

Chapters

• (01:09) - Transitioning from Military to Accounting
• (02:37) - Similarities Between Military and Accounting
• (05:46) - Life on a Submarine
• (11:31) - How Did Working On a Sub Translate to Accounting
• (16:43) - The Procedure is Not Optional
• (20:50) - Current Role and Future Aspirations
• (24:30) - Exploring Career Paths in Accounting
• (24:53) - Transitioning from Military to Accounting
• (26:31) - Leveraging the GI Bill for Education
• (26:44) - Navigating the Pandemic and Career Decisions
• (28:36) - The Value of a Business Degree
• (29:08) - Balancing Education and Personal Life
• (30:53) - Gaining Practical Experience in Accounting
• (32:23) - Pursuing an MBA and CPA
• (45:24) - The Evolving Role of Accountants
• (47:01) - Closing Thoughts and Encouragement

Download the Earmark CPE App

Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app

Connect with Our Guest, Mark Steinhoff

LinkedIn: https://www.linkedin.com/in/marknsteinhoff/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

What if the numbers we use to measure audit quality are fundamentally flawed? PCAOB Board Member Christina Ho reveals why the headline-grabbing 46% deficiency rate in public company audits deserves serious scrutiny. In this candid conversation, Ho explains why smaller audit firms face disproportionate regulatory burdens, how the PCAOB's inspection approach may distort quality metrics, and why less than 5% of "deficient" audits result in incorrect opinions. She also shares her experience of being publicly criticized by Senator Elizabeth Warren for challenging the status quo. Whether you're an auditor, investor, or financial professional, this insider perspective will transform how you interpret future audit quality statistics.

Chapters

• (00:58) - Explaining the PCAOB
• (01:59) - Inspection and Enforcement Programs
• (03:53) - Sampling and Inspection Frequency
• (05:58) - Challenges for Smaller Audit Firms
• (10:50) - State of Audit Quality
• (14:03) - Deficiency Rates and Their Implications
• (31:34) - PCAOB's Role and Accountability
• (37:11) - Has the PCAOB Improved Audit Quality?
• (49:23) - Public Dispute with Senators
• (54:32) - Conclusion and Final Thoughts

Download the Earmark CPE App

Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app

Connect with Our Guest, Christina Ho

https://pcaobus.org/about/the-board/board-bios/christina-ho

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/