EY's George Lenyo: Consumers are willing to pay for software subscriptions Podcast Por  arte de portada

EY's George Lenyo: Consumers are willing to pay for software subscriptions

EY's George Lenyo: Consumers are willing to pay for software subscriptions

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George Lenyo, EY’s Americas automotive leader, joins Automotive News tech and innovation reporter Molly Boigon on the “Shift” podcast at CES 2026 to talk about how artificial intelligence is turbocharging the simulations used to train autonomous vehicles.

He also explains how automakers can charge consumers for the right subscription services.

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