EV Charging in Multifamily: Infrastructure, Incentives & Retention Strategy

EV Charging in Multifamily: Infrastructure, Incentives & Retention Strategy

Guest: Jeremy Cohen, Director of Real Estate Partnerships, SWTCH

EV charging is no longer a “nice-to-have” in multifamily housing — it’s rapidly becoming core infrastructure.

In Episode 23, Andrew Bowen sits down with Jeremy Cohen of SWTCH Energy to unpack what EV adoption really means for owners, operators, and asset managers.

This conversation moves beyond surface-level amenity talk and into operational strategy, load management, monetization, incentives, and long-term retention impact.

In this episode, we discuss:

• Why EV charging should be treated as infrastructure — not just an amenity
• How load management technology prevents costly transformer upgrades
• The difference between Level 2 and Level 3 charging (and why fast chargers don’t belong at most communities)
• Smart pricing strategies (and why flat-rate billing can backfire)
• CapEx vs OpEx models for deployment
• How EV charging may influence renewal retention
• The retrofit challenge for older multifamily stock
• Why operators should leverage incentives while they still exist

Key Takeaway:

If EV charging isn’t part of your long-term asset plan, you’re already behind.