EP952: Smarter Rewards, Better Credit: The Rise of Intelligent Financial Optimisation

Ashish Lath, Founder & CEO, SaveSage

Loyalty programmes and credit card rewards promise value, but for many consumers, the reality is complexity, fragmentation, and missed opportunities. As digital finance evolves, technology is beginning to change how users track rewards, optimise spending, and make more informed credit decisions.

In this episode, Vriti Gothi speaks with Ashish Lath, Founder & CEO of Save Sage, about the biggest challenges consumers face in managing loyalty points and credit benefits, and how AI, automation, and Open Banking are enabling smarter rewards management and credit optimisation. They discuss the role of intelligent tools in improving financial wellbeing, the shift toward unified and interoperable rewards ecosystems, and how companies can balance engagement with ethical design and responsible borrowing.