EP8. The Revenue Marketing Playbook: Aligning Sales and Marketing for Business Impact, with Mark O'Donnell, HubSpot
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EP8. The Revenue Marketing Playbook: Aligning Sales and Marketing for Business Impact, with Mark O'Donnell, HubSpot
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How can marketing go beyond lead generation and truly drive revenue growth? In this episode, I sit down with Mark O'Donnell, Principal Revenue Marketing Manager at HubSpot, to unpack the transformative power of revenue marketing. With over 11 years of experience in growth marketing, demand generation, and digital strategy, Mark shares practical advice for aligning marketing with sales objectives to deliver measurable business results.
By the end of this episode, you’ll learn:
- The core principles of revenue marketing and its role in driving revenue.
- How to leverage data to develop impactful, ROI-focused campaigns.
- Practical tips for collaborating closely with your sales teams to develop customer-centric strategies that resonate.
Connect with Mark on LinkedIn
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