EP75 - 25 YEARS OLD AND ON THE RISE WITH HIS LANDSCAPING AND DESIGN COMPANY | KEYSCAPE LANDSCAPE

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On this Episode of The Plant Movement Podcast, host Willie Rodriguez welcomes Efrain Santos, the 25-year-old founder of Keyscape Landscape and Design, whose journey from job site translator to high-end landscape contractor is nothing short of inspiring. Starting at just 16, Efrain was managing his uncle’s landscape job sites and learning pricing, sourcing, and client communication firsthand. After gaining turf experience with Hellas in Texas including work on SoFi Stadium—Efrain returned to Florida and flipped the switch from employee to entrepreneur at age 21, launching his own business armed with hustle, YouTube tutorials, and a podcast by Keith Kalfas. Now based in the Florida Keys and Miami, Efrain shares how he evolved from fixing a single irrigation head to leading large-scale, detail-driven projects that include lighting, irrigation, hardscaping, and pergolas. We dive into his growth strategies, from leveraging Instagram and
video ads to embracing tech like drones and ChatGPT for project visualization and education. Efrain also discusses why his Tesla is more than a car—it's a mobile office, branding tool, and efficiency booster.
Throughout this episode, Efrain gets real about the challenges of earning respect as a young boss, building a brand, and balancing craftsmanship with speed. He emphasizes customer experience, clear communication, and high-quality complementary services as the keys to success in the high-end landscaping market. This episode is packed with practical advice for young entrepreneurs, insights on marketing that works, and a glimpse into the future of tech in landscaping—from 3D-printed designs to drone
measurements.

🎙 Want to be featured on the podcast? DM us on Instagram @theplantmovementpodcast.
🌿 Nurseries, landscapers, and tech innovators welcome!

KEYSCAPE LANDSCAPE

Email: [e-mail]
Call: [phone]
Web: https://www.keyscapelandscape.com
Follow IG: https://www.instagram.com/keyscapelandscape



The Plant Movement Podcast

Email: [e-mail] & [e-mail]
Call: [phone]
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast


A's Ornamental Nursery

WE GROW | WE SOURCE | WE DELIVER
Call: [phone]
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery

The Nursery Growers

Call: 786-522-4942
Email: [e-mail]
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com

Plant Logistics Co.

(Delivering Landscape Plant Material Throughout the State of Florida)
Call: [phone]
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics





Directed and Produced by Eddie EVDNT Gonzalez





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