EP67 - Navigating Mortgage Marketing with Luke Shankula: A Direct Approach

Michael Neef sits down with Luke Shankula, the visionary behind Loans on Demand. They dive deep into the evolving landscape of mortgage marketing, emphasizing strategies that enable loan officers to connect directly with consumers before they reach real estate agents. Luke shares insights on how loan officers can build a diverse, resilient marketing engine that's not overly reliant on any single source. He discusses the importance of balancing referrals, past clients, and direct consumer leads to create a sustainable business model that thrives on reciprocity and proactive communication.

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