EP472: Michelle Quiñonez - Growing A Business That Aligns With Your Values

“Practice is what gives the consistent and reliable delivery of whatever you're mastering. So for me, I remind myself that I'm not faking, I'm becoming, I'm working on it until I become it.”
-Michelle Quiñonez

Michelle Quiñonez, CEO and partner at Financial Stories Inc, shares how childhood play led to a lifelong love for administration and business building. She opens up about her journey from stay-at-home mom to entrepreneur, and how her passion for structure and growth fueled the launch of a full-service accounting firm alongside her CPA co-founder.

In this episode, you’ll learn…

• Why keeping your word to yourself matters
• The impact of joining a CEO peer group
• Simple time-blocking that actually works

To learn more about Michelle, click here.

Connect with her on LinkedIn.

Time Stamp

00:53 - Michelle’s early influences: childhood office play & college mentorship
02:11 - MBA shift & why she chose the accounting field
04:04 - Founding her first solo business as a stay-at-home mom
05:01 - Pain points with external tax firms & why she co-founded Financial Stories
06:50 - Merging systems, hiring, remote tech stack & onboarding
08:19 - Surprises: how hard it is to find good people & differences in accounting roles
09:51 - Personal transformation, CEO roundtable, imposter syndrome reframed
12:00 - Time management
14:18 - Why business growth is about daily consistency & reps
16:35 - How Lisa Campbell & A2A influenced Michelle’s mindset & systems
19:45 - Setting clear intentions to stay present with her family
22:39 - Keeping your word—to yourself & how that shifted everything
25:47 - Visualizing success, parenting parallels & trusting your own word
31:33 - Her experience with Profit First & how it supports delegation
34:48 - Where to connect with Michelle

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