EP376: James Busby – Becoming a Social Media Sensation

UK solo hairdresser, creator and social media sensation James Busby reveals how he turned real consultations into bingeable social stories. We unpack his reinvention after two decades behind the chair, the courage to film real clients, and the posting cadence that built trust. James shares plain‑English monetisation—TikTok payouts, brand deals via his agency, pricing by deliverables—without sacrificing creative control. We also preview his next moves: street‑style vox pops, car‑meets‑hair collabs, and live workshops where he teaches viral capture frameworks. Ideal for stylists and creators wanting practical steps to grow views, revenue, and reputation. Plus, simple camera, audio, and consent tips to film confidently, and a reminder to serve the audience first while protecting brand integrity and long‑term client relationships online. Chapters 04:29 James Busby's Viral Success on Social Media 07:36 Journey into Hairdressing 14:55 Owning and Running a Salon 17:45 Transition to Self-Employment and Social Media 28:43 Navigating Brand Deals 29:53 The Role of Authenticity in Promotions 31:10 Exploring New Content Formats 31:47 Challenges of Street Interviews 32:18 Balancing Hairdressing and Social Media 38:07 Future Aspirations and Passions 46:13 Content Creation Tips and Tools 48:36 Quickfire Questions and Final Thoughts 51:51 Conclusion and Takeaways Resources from todays episode SHAIR! UNDRGRND LIVE EVENT LEARN MORE CHECK OUT JAMES BUSBY’S LINKTR.EE HERE CONNECT WITH JAMES ON TIKTOK @JAMESBUSBYHAIR FOLLOW JAMES ON INSTAGRAM @JAMES.BUSBY_ FOLLOW JAMES ON YOUTUBE @JAMESBUSBYHAIR2828 WATCH PART 1 OF OUR INTERVIEW WITH JAMES ON YOUTUBE HERE