EP333 Hiring Isn’t a Gut Call. It’s a Numbers Call.

Hiring Isn’t a Gut Call. It’s a Numbers Call.

EP333 of Profit With A Plan Podcast

Released January 13, 2026

Guest: Jen Fizer, CEO of MKB CFO & Bookkeeping Host: Marcia Riner, CEO of Infinite Profit, Business Growth Strategist

🎯 Episode Summary

Ever think, “If I could just clone myself, everything would run smoother”? Same.

But hiring is not a vibes decision. It’s a cash flow, capacity, and strategy decision. In this episode, Marcia sits down with Jen Fizer, CEO of MKB CFO & Bookkeeping, to talk about the real signals that tell you it’s time to hire, what role to hire first, and how to bring on help without punching your cash flow in the face.

You’ll hear practical ways to “listen to your numbers” so hiring becomes a smart, planned move instead of a stressed-out reaction.

🎥 What You’ll Learn

• How to tell if you’re ready to hire, or just tired • The financial signs you should check before adding payroll • Why hiring the “obvious” role first can backfire • How to prioritize hires that buy back time and create capacity • A simple way to test if you can afford a hire before you make it • Why ramp-up time matters (and how to plan for it) • How to avoid hiring chaos, job creep, and bad onboarding

⏱️ Timestamp Highlights

00:00–01:49 The “clone myself” moment and the real question behind hiring 02:00–03:11 What Profit With A Plan is all about 02:42–03:11 Sponsor mention: Profit Booster Growth Map (profitbooster.biz/growthmap) 03:12–03:53 Introducing Jen Fizer and her practical CFO approach 04:03–06:09 Why Jen’s background in recruiting + operations changes how she advises hiring 06:45–08:10 “You can do anything, you can’t do everything” and why order matters 08:33–11:16 The hiring sequence story: why the salesperson hire would have failed 11:28–13:34 Cash flow reality: plan the buffer and respect ramp-up time 15:56–19:42 Hiring mindset traps: micromanaging vs dumping work 20:40–23:14 The first financial question: can you pay yourself yet? 23:15–25:22 What to hire first: the simple “good at it / like it” framework 27:03–28:38 Why outsourcing and fractional support can be smarter early on 29:01–31:02 Org chart truth: start lower before you hire expensive “titles” 31:28–32:23 Where to find Jen + her free cash flow template 33:29–34:14 Wrap-up + Profit Booster Growth Map reminder

🔗 Resources & Links

MKB CFO & Bookkeeping website mkbcfo.com

Free cash flow template (13-week projection) mkbcfo.com/cashflow

Email Jen [e-mail]

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist and the Profit Booster behind Infinite Profit®. Through Profit With A Plan, she helps business owners scale smarter, increase profitability, and build a business that holds value, whether they keep it or sell it.

🚀 Profit-Driven Resources

Grab your free Profit Booster Growth Map profitbooster.biz/growthmap

It helps you spot profit leaks and identify your top revenue moves fast.