EP329: The CEO Shift: How to Use Marketing Metrics to Drive Freelance Growth with Rachel Allen

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In this episode, we dive deep into the transition from freelancer to business owner and how understanding marketing metrics can make that shift more empowering and less overwhelming. Our guest, Rachel, shares her journey from hesitant freelancer to confident strategist, highlighting how data can be reframed to support—not scare—freelancers and creatives.

About Rachel

Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She’s written for some of the biggest (and smallest) names in business, and excels at marketing that’s equal parts data-driven and human-centered.

Having run a marketing business for 16 years with clients in 21+ countries, Rachel’s written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors.

Find out more at boltfromthebluecopywriting.com

Key Topics Covered:

• The mindset shift from freelancer to CEO
• Why marketing metrics aren’t just for “numbers people”
• Simple metrics every freelancer should track
• How to reverse-engineer your strategy using data
• The value of qualitative feedback alongside numbers
• Tracking pitching efforts and measuring effectiveness
• Why email lists matter more than vanity metrics
• Rachel’s unique “litter box” problem analogy for spotting overlooked business solutions
• How human-to-human connection is driving modern marketing trends
• Using community and peer support to avoid decision paralysis
• How to start tracking data without overwhelm
• The growing demand for authentic, high-quality writing i

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