EP303: Ecommerce Unplugged - An Ecommerce Consultant's View On Five Key Trends Impacting Ecommerce Businesses Today

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About this podcast:

In this episode, James Gurd and Paul Rogers discuss the current state of the ecommerce industry, focusing on key trends including:

1. Strategic partnerships for last mile delivery
2. Payment innovations
3. Structured product data & AI agents
4. The impact of AI in Customer Service
5. The evolution of search and product discovery

They explore how businesses are adapting to changes in consumer behaviour, the importance of structured data for agentic search, and the implications of AI on job markets. The conversation highlights the need for ecommerce brands to embrace new technologies and strategies to remain competitive, whilst avoiding the inevitable industry hype.

Key takeaways:

• Strategic partnerships with delivery companies are becoming essential.
• Delivery innovations are key to improving customer experience.
• Payment methods are evolving, with new trends emerging regularly.
• Buy now, pay later has become a mainstream payment option.
• Personalisation in shopping is still evolving and not fully realised.
• Structured data is crucial for AI and customer service efficiency.
• AI is being overhyped, but it can enhance operational efficiency.

• Ecommerce brands must adapt to survive in a competitive landscape.

• AI will change job roles, not just replace them.

Chapters:

[00:40] Industry Trends and Client Concerns

[03:00] Strategic Partnerships in Delivery

[12:52] Payment Innovations and Trends

[26:40] The Future of AI in E-commerce

[35:47] AI Hype and Job Market Implications