EP293 | The Hidden Friction Killing Your Growth: Ramli John's Playbook for B2B Onboarding Success
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
EP293 | The Hidden Friction Killing Your Growth: Ramli John's Playbook for B2B Onboarding Success
-
Narrado por:
-
De:
Today on the show we have Ramli John, founder of Delight Path and author of Product-Led Onboarding and the upcoming book Eureka.
In this episode, Ramli shares why activation and onboarding are some of the most overlooked yet impactful levers for reducing churn, and how early-stage friction, especially emotional and social, can silently kill growth.
We dive deep into what he calls the “Hierarchy of B2B Friction,” how companies can identify moments of delight and confusion, and why taking a cross-functional approach to onboarding is crucial as you scale.
We wrap up by discussing how top companies like Miro and Figma empower users to look good to their teammates, and why making your champion the hero is the ultimate onboarding win.
As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on andrew@churn.fm. Don't forget to follow us on Twitter.
Mentioned resources:
- Delight Path
- Product-Led Onboarding
- Eureka
- ProductLed
- Appcues
- Mural
- Miro
- Figma
- Amplitude
- Pendo
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.