EP28: How to REALLY Get Signed in 2025 Ali Fletcher Reveals the Truth About A&R

In this must-listen episode of the Champion Contender Podcast, hosts Joseph J. Jones and Fabian Collymore sit down with A&R heavyweight Ali Fletcher, a true music industry veteran with over two decades of experience. From working alongside Gary Barlow at Universal to developing chart-topping talent like Tom Grennan and Perrie Edwards, Ali opens up about the real work that goes into building an artist from the ground up.

This episode dives deep into: 🎙️ The evolution of A&R and the future of artist development 🎵 The impact of streaming platforms like Spotify on international success 🇬🇧 Why British music continues to resonate across Europe 💡 Advice for aspiring artists and industry newcomers 🔥 And of course — our fan-favourite SHOT STOPPER game, where Ali weighs in on the GOATs of music!

Packed with industry insight, real stories, and plenty of gems for anyone passionate about music — this is an episode you don’t want to skip.

00:00 Welcome to the Champion Contender Podcast

00:38 Introducing Ali Fletcher

01:52 Ali Fletcher's Music Industry Journey

02:38 Current Projects and Artist Development

04:53 Reflecting on Past Collaborations

10:22 The Role of Vision and Work Ethic in Music

37:03 The Evolution of A&R and Industry Trends

44:14 The Importance of Patience and Authenticity in the Music Industry

44:52 Impact of Lockdown on Music Development

45:13 The Rise of Dance Music During Lockdown

45:21 The Return of Album Artists

45:28 Insights from Dave Snedden

46:35 Marketing Artists Internationally

48:00 The Role of Spotify in Global Success

48:47 Challenges of International Success

49:27 The Appeal of British Music in Europe

53:50 The Untold Stories of Songwriters

54:57 Shot Stopper Game: Music Legends Face-Off

01:15:06 Advice for Aspiring Artists and Industry Professionals

01:17:51 Closing Remarks and Gratitude

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