EP2 - Foundations of Transition- Intent and Ownership Vision

In this episode of the Journey to an ESOP podcast, Jason and Makenzie kick off a new series that will continue throughout 2026: The Foundations of Transition, a workshop-style series focused on owner readiness. Each episode builds on the last, creating a practical framework for navigating ownership transition. The first foundation explores owner readiness and identity, helping owners define their vision for ownership and the future of their business. The conversation centers on identity: how your values and beliefs shape who you are as an owner, guide your decisions, and influence the life of your company. Understanding identity is critical, as it affects not only who your business is today, but also what it becomes after transition.