EP16: Affirmations — Building Belief on Purpose

Affirmations are often misunderstood — and too easily dismissed.

In this episode of Born to Win, I break down what affirmations really are, why they sometimes fail, and how to use them correctly to build belief on purpose.

This isn’t about standing in front of a mirror pretending to believe something you don’t. It’s about understanding how the subconscious mind actually works — and how repetition, emotion, and identity shape your results.

If you’ve ever:

• Tried affirmations and felt silly

• Wondered why your habits aren’t changing your results

• Felt like you’re confident on the outside but doubtful on the inside

• Struggled with self-sabotage

This episode will give you a practical, structured system for re-educating your subconscious mind.

I share the exact framework I learned from my father Bob Proctor:

• Why identity matters more than outcomes

• How to create “believable” affirmations that don’t trigger mental resistance

• The neuroscience behind self-affirmation

• The formula: repetition + emotion = new programming

• How to lock belief in through small daily proof

Because the truth is simple:

You are already using affirmations. The question is — are they building you up… or holding you back?

If you can build one belief on purpose, you can build any belief.

And that is freedom.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com

My Father Knew the Secret: Growing Up with Bob Proctor — now at Amazon, Audible, Barnes & Noble and other retailers: https://www.MyFatherKnewtheSecret.com

12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing — now at Amazon, Audible, Walmart, Barnes & Noble and other retailers: https://www.12easysteps.com

Proctor’s Principles Coaching — enroll now: https://www.ProctorsPrinciples.com

Watch Brian's Masterclass now: https://www.BrianProctor.com/Masterclass