EP#15 - Building Brands and Business | Debbie O'Connor

0:00 - Introduction and guest introduction  

4:25 - Debbie shares her background and studies  

9:52 - Challenges of starting a business in Australia  

13:35 - Using psychology and philosophy in branding  

19:07 - The origin and concept of The Creative Fringe  

24:12 - Creating an inspiring and vibrant workspace  

27:58 - Personal experiences shaping Debbie's values  

32:15 - Overcoming challenges and maintaining a positive mindset  

36:45 - Debbie's book, "Brand Magic," and its unique features  

40:55 - Exploring the senses in branding and customer experience  

44:32 - Limited edition of the book and the importance of experience  

48:18 - Conclusion and information on working with White River Design