EP147 - Your Pricing Isn’t the Problem. Your Confidence Is.

Pricing is one of the things business owners overthink the most and fix the least.

In this episode, I’m talking about why pricing feels so uncomfortable, why so many business owners are undercharging without realising it and why constantly tweaking your prices doesn’t actually solve the problem.

This isn’t about copying what someone else charges or pulling numbers out of thin air. It’s about looking at your business properly. What you delivered. What it cost you. What actually worked last year.

It’s about using evidence, not emotion. Looking at what actually happened last year and making decisions from that, instead of getting swept up in January noise.

If you’ve ever justified your prices, avoided saying them out loud or quietly resented the work because it’s “not worth the hassle”, this episode is for you.

Listen now and then decide if your pricing really is the issue or if it’s time to stop second-guessing yourself.

Links and ways to work with me are here:
https://linktr.ee/abcsuk