EP142 - From Hobby to Handmade Business with Natalie Edwards: Building a Brand with Purpose and Play

In this episode of The 3Bz Podcast, Stephanie is joined by Natalie Edwards, founder of Made in the Button Room, an eco-conscious crochet business proving that slow, creative work still has a powerful place in modern business.

We talk about how a hobby started at home can grow into a full-time business, the importance of sustainability beyond buzzwords, and why creativity, community and fun are not “nice to haves”, they’re strategic.

Natalie shares what it’s really like to run a handmade business from home, how she’s built a recognisable brand through playful design and storytelling and why being part of the right business community can make all the difference when you’re doing it on your own.

If you’ve ever wondered whether a passion project could become something more, or how to run a business that aligns with your values without losing momentum, then this conversation will give you plenty to think about.

Find Natalie on Instagram at @madeinthebuttonroom and explore her work via The British Craft House ⁠https://thebritishcrafthouse.co.uk/⁠ or connect with her here: ⁠http://www.linktr.ee/madeinthebuttonroom⁠

For more episodes and support, head to: ⁠https://linktr.ee/abcsuk