EP141: Podcast Guesting: The Smarter Way to Build Visibility and Trust with Carrolee Moore

In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher speaks with Carrolee Moore, award-winning speaker, marketing strategist, and founder of The Podcast Pitching Society. Known as the "anti-social content marketer," Carrolee explains why she believes podcast guesting is one of the most powerful ways to grow visibility without relying on social media.

She shares why trust is the real currency of visibility, how to measure it, and how to repurpose podcast appearances into lasting content. You’ll also learn why consistency doesn’t mean posting every day, but instead showing up with purpose where it matters most.

What You’ll Learn in This Episode:

• Why Carrolee calls herself the anti-social content marketer
• How podcast guesting creates visibility and trust faster than social media
• Simple ways to repurpose podcast interviews across multiple channels
• Practical tips for finding the right podcasts to guest on
• How to measure trust in your business through retention and referrals
• The role of email marketing in building authentic engagement

Key Timestamps:

00:03:06 – The Anti-Social Content Marketer's Journey 00:08:56 – Networking, referrals, and building real connections 00:14:45 – How podcast guesting multiplies your content and reach

00:20:46 – Finding the right fit podcasts 00:26:38 – The best ways to measure trust in marketing 00:29:37 – Building trust through email marketing

Resources & Links:

• Learn more about Mari-Liis Vaher’s upcoming book The Greatest Marketer: thegreatestmarketer.com
• Connect with Carrolee Moore on LinkedIn
• Visit Carrolee’s website: carroleemoore.com
• Get access to Carrolee’s 4 week email podcasting course: https://carroleemoore.net/email-course
• Join the Powerful Marketers Hub: use code PODCAST for one month free of premium access

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