EP14. Lead Gen vs. Demand Gen: The Growth Playbook, With Lee Gannon, Cognism
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EP14. Lead Gen vs. Demand Gen: The Growth Playbook, With Lee Gannon, Cognism
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In this episode, I sit down with Lee Gannon, Senior Demand Generation Manager at Cognism, to explore how we can make the switch to a demand generation approach to drive measurable results.
By the end of this episode, you’ll learn:
- Why it’s not “lead gen versus demand gen” and how the two fit together
- Lee’s framework for a winning demand gen strategy: create, capture, and convert
- How to measure success (and why MQLs should be an indicator, but not the goal)
If you’re ready to reach your full potential, this episode will give you the tools to build a demand gen motion that generates pipeline and close deals, and sets your business up for sustainable growth.
Don’t miss this conversation - it will change the way you think about marketing.
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