EP138 - Your Offers Are In Silos: Turn Data Into More Sales with Zoë Dew

Back by popular demand, data strategist Zoë Dew returns to unpack why so many multi-offer businesses stall (spoiler: your offers are sitting in silos). We dig into the myth of the neat “offer ladder,” why most £100 buyers don’t magically jump to £2,000 and how to build a journey that actually moves people through your suite over time. Zoë shows you how to switch focus from audience growth to conversion, spot the mid-tier gaps that are costing you revenue, and use a simple Stripe or Xero export to find your real money makers. We also cover data-backed gut instinct, when to pull an underperforming launch, and smart ways to repackage best-sellers for Q4 without creating more work.

Connect with Zoë: Instagram @zoerdew and zoedew.com.

More from me: https://linktr.ee/abcsuk