EP136 - Turning Data Into Decisions with Zoë Dew: What to Track (and What to Ignore)

This week I’m joined by Zoë Dew, data strategist and founder of Zoë Dew Consulting, who helps high-earning, multi-offer business owners finally get clarity from their numbers, without getting lost in spreadsheets.

We talk about why data can feel intimidating, the problem with “industry standard” metrics and how to actually use your own numbers to make better business decisions.

Zoë shares a refreshingly simple approach to tracking what matters, why you might be focusing on the wrong metrics and how small daily behaviours can have a bigger impact on sales than any conversion rate ever will.

If you’ve ever felt overwhelmed by analytics or avoided your data dashboard completely, this episode will help you see your numbers in a whole new light.

🎧 Listen now and connect with Zoë via zoedew.com or on Instagram at @zoerdew

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