EP127 Raising Prices Without Guilt

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In this coaching episode of Better Skills. Better Doctors., I work with a practitioner who’s feeling stuck between wanting to raise her prices and not wanting to disappoint longtime patients. What unfolds is a powerful exploration of people-pleasing, undercharging, resentment, and what it really means to make authentic business decisions.

We dig into the emotional weight of caretaking, the guilt that comes with setting boundaries, and how to shift from self-sacrificing to self-honoring without losing your heart or your patients.

If you’ve ever struggled with raising rates, worrying someone will say no, or feeling undervalued after delivering incredible care, this episode will help you rethink how you price and why your reason matters most.

If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit:
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