EP12: Decarbonizing the Planet: How Do We Break Through the Money-First Mentality? with Rod Fountain

Discover Rod’s vision for a circular economy and the hurdles he faces in making sustainable change a reality. In this episode, Rod opens up about his work with Unwasted, a company that creates eco-friendly products using patented technology, free from harmful chemicals. He shares his frustrations with investors who prioritize profit over meaningful progress and the financial and emotional stress that comes with driving innovation. Rod also discusses the divide between the wealthy and the working class and how we can reshape capitalism to focus on sustainability and collaboration over profit.

Episode Highlights:

04:05 - The Money Mindset: A Barrier to True Change

06:40 - The Deceptive Nature of "Net Zero" Headlines

09:02 - Resilience in the Next Generation

10:55 - Cultural Shifts in Spending

14:36 - The Decline of Practical Education in Favor of University Degrees

19:08 - How "Never Waste" Is Changing the Future

20:41 - Profit Targets vs. Purpose

22:18 - Involvement with Luton Town

25:33 - Resilience in Sports

28:30 - Building a Pilot Plant Against All Odds

34:23 - Vested Interests in Industry

38:18 - Collaboration for Change

44:43 - A Father's Influence

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