EP102 There Is No Going Rate!

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In this episode of Better Skills. Better Doctors., we take a hard look at the difference between owning a business and actually thinking like an entrepreneur.

If you’re still pricing your services based on “going rates” or allowing patients to dictate their treatment plans, you may be stuck in an employee mindset—one that limits your income, freedom, and impact. We explore what it really means to step into an entrepreneurial identity, how to shift from fee-for-service thinking to outcome-based offers, and why the value you create—not your hours—is what truly determines your worth. If your business is running you instead of the other way around, this episode is the wake-up call you need.

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