EP10. Rebranding Journey & Lessons Learnt, with Adinda Rosyadha, IPM
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EP10. Rebranding Journey & Lessons Learnt, with Adinda Rosyadha, IPM
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In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way.
By the end of this episode, you’ll learn:
- Why authenticity matters - how to position your brand based on real strengths rather than overpromising
- The importance of clear brand guidelines so all teams can align their messaging with the rebrand
- How to measure rebrand success, from key metrics to customer perception shifts
If you're considering a rebrand, this episode is packed with actionable insights.
🎧 Listen now!
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