EP074 | When Your Strategic Way of Thinking is Your Specialism, with Matthew Attfield

In this episode:

Part of my series: ‘Real life Personal Brand Examples’.

I introduce you to Matthew Attfield, Founder and MD of Ashfield Services, a specialist healthcare training provider.

I invited Matthew to come and share his career journey so far, and how he has navigated getting to know himself, what lights him up and how to bring that into his every day.

You’ll get to hear how a chance meeting late at night, while he was on holiday spurred what has now become his thriving business.

Matthew is an absolute joy to talk and listen to. He is enthusiastic, open to the questions I ask him, and he was up for us working on his strengths LIVE on the episode. This gives you a working LIVE example of what it’s like to learn what your strengths are that show up in your everyday and is what other people value about you.

This is at the heart of doing the marketable value and positioning work I do in personal brand strategy.

Come listen!

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Matthew Attfield is the founder and managing director of Ashfield Services, a training provider dedicated to working in the healthcare sector and focussed on mandatory, clinical and specialist areas that mostly impact nurses, doctors and other healthcare professionals.

He is essentially a strategic systemic generalist who is passionate about making things better for people, so they can be healthy, happy and thrive.

He co-founded The Good Slice of Pizza, a community food-based pop-up monthly charity fund raising campaign with his best friend Adam Cherry after being inspired from a trip India.

Outside of work he loves the cultural, tactile experiences he gets through travelling, trying new food, as well as going to the theatre and meeting new people.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).