EP073 | What does it mean to be a ‘Thought Leader’? With Shelley Rostlund

In this episode:

The phrase “thought leader” is bandied about, A LOT. Perhaps even more than “personal brand”. It’s kind of losing its glow. Am I right?

I share where I sit on this thought leader topic, and why I think that it’s valuable to be recognised as a thought leader (if it turns out that you are one - because not everyone is thought-leading.)

I hope this will give you some more meat and bones to the concept of thought leadership and will spur you to evaluate where you sit in this topic.

Do you have the ingredients of a thought leader, but you just haven’t really nurtured this idea enough to see where it could lead you? Maybe this will give you some sparks to light the flame brighter.

If you are curious to know what I think a thought leader looks like and how they seem to rise to the top of the expert pile – come listen.

I also will share the four main benefits I see in making the effort to being recognised as a thought leader in your field.

Let me know what you think after you’ve listened. Find me on Instagram and LinkedIn - @shelleyrostlund.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).