EP072 | Curiosity Fuels My Enthusiasm For My Work, With Jake Moore

In this episode:

Part of my series: ‘Real life Personal Brand Examples’.

I introduce you to Jake Moore, a Global Cybersecurity Advisor and Crime Enthusiast.

I invited Jake to come and share his journey to becoming a go-to cybersecurity specialist and commentator for media outlets like the BBC, ITV, Sky News and CNN.

You’ll get to hear how Jake has carved his career purely by having this driving curiosity to get to know people and how things work. He studied Maths and Statistics at university, and served 14 years in the police force in the Digital Forensics and Cyber Crime Unit, before going to work in the private sector for ESET, a global online and cyber security software business.

Jake is down to earth, upbeat and genuinely enthusiastic about his work and feels like he hit the jackpot in being able to do what he does every day.

Come listen!

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Jake Moore is a crime enthusiast and Global Cybersecurity Advisor for ESET, a global online and cyber security software business.

In his 14 years in the police force’s Digital Forensics and Cyber Crime Unit, he has investigated 100s of crimes and spent much of his time in Crown Court producing digital evidence for an abundance of different offences ranging from fraud to murder.

He spends a chunk of his time conducting research and analysis into the latest cybersecurity threats, he also regularly comments on a range of cybersecurity and AI stories in the press and has appeared on BBC, ITV, Sky News and CNN.

With his real-world experience, and positive, upbeat nature he now guides and advises private businesses in bolstering their cybersecurity to combat evolving cyber threats.

He has been asked to speak on stages for thousands of attendees for businesses like Barclays, Meta and IBM.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).