EP006 - Emerging Sports ROI for Brands

In this episode of The Stride, JP discusses the challenges faced by emerging athletes in securing sponsorship and recognition in the sports industry. He emphasizes the need for brands to rethink their approach to sponsorship, particularly in supporting athletes from niche sports. JP highlights the importance of authenticity in brand ambassadors and the significant influence of women athletes in driving consumer behavior. He introduces NxtStride as a solution to create a more inclusive and sustainable sports sponsorship landscape.

Takeaways

• The current sports sponsorship model is exclusive and broken.
• Emerging athletes often struggle to gain recognition and support.
• Brands need to rethink their metrics for sponsorship effectiveness.
• Authenticity in athletes leads to greater brand influence.
• Women athletes are powerful influencers in the market.
• NxtStride aims to create a more inclusive sponsorship model.
• Sponsorship should focus on supporting local and regional champions.
• The traditional metrics of viewership do not apply to niche sports.
• Brands can achieve better ROI by supporting emerging athletes.
• Sustainable sponsorship can benefit both athletes and brands.