EP005 - Sustainable Athlete Valuation

In this episode, the host JP discusses athlete valuation and introduces the Sustainable Athlete Valuation System developed by NxtStride. The traditional sports sponsorship model values athletes based on their previous sponsorship agreements, which perpetuates inequality and does not support sustainable athlete development.

The Sustainable Athlete Valuation System takes into account factors such as athletic performance, media reach, and collaboration performance on the NxtStride platform to determine an athlete's value. The system aims to provide athletes with a sustainable living wage and support their growth and potential.

The host addresses concerns and criticisms about the system, including its focus on short-term performance, social media influence, and the needs of lesser-known athletes.

Keywords

athlete valuation, sustainable athlete valuation system, sports sponsorship, athlete development, traditional sports sponsorship model, inequality, sustainable living wage, athletic performance, media reach, collaboration performance, growth potential, short-term performance, social media influence, lesser-known athletes

Takeaways

• The traditional sports sponsorship model values athletes based on their previous sponsorship agreements, which perpetuates inequality and does not support sustainable athlete development.
• The Sustainable Athlete Valuation System developed by NxtStride takes into account factors such as athletic performance, media reach, and collaboration performance on the platform to determine an athlete's value.
• The system aims to provide athletes with a sustainable living wage and support their growth and potential at all levels of achievement.
• The system is not focused solely on short-term performance or turning athletes into social media influencers. It values authenticity, recognizes achievements at all levels, and considers future potential.
• The system is fair to new or lesser-known athletes and seeks to highlight their growth stories and give them a chance to thrive.
• The system acknowledges the limitations of not addressing the full financial realities of being an athlete, such as training costs and travel expenses, and is working on sport-specific valuation mechanisms.
• The system is designed to prioritize long-term sustainability and future potential rather than just short-term wins.
• The system is not biased towards athletes already familiar with the platform and encourages realistic scoring and feedback.
• The system is athlete-centric and does not fully address the needs of the team around the athlete or equipment costs.
• The Sustainable Athlete Valuation System is a work in progress and will continuously evolve based on athlete feedback and collaboration scores.