EP 78: Building EverBoost: A Retention Marketing Story | with Tobi Chapman of EverBoost

Summary

In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands.

Takeaways

• Scaling requires patience and realistic expectations
  
  
• A bad cultural fit can “rot” a company from the inside
  
  
• Direct mail creates physical, memorable brand impressions
  
  
• Agencies often misalign with clients by confusing activity with value
  
  
• Backend process optimization yields compounding benefits

Check out Tobi's Agency Here:

EverBoost

Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint

👉 Get new episodes right to your inbox - click here 👈