EP 57 - Aaron Nichols | Exact Solar | Circus Girls & Solar Sales

It all starts with circus performers in Ecuador. 🎪🌎 In this episode, we sit down with Aaron Nichols of Exact Solar, who shares one of the most unforgettable “foot-in-the-door” stories in renewable energy — a journey that proves opportunity can come from the most unexpected places.

From there, we dive into why the renewable energy industry needs better PR and marketing, how emotion and storytelling impact memory and retention, and why human-centered narratives are essential for moving clean energy forward. Aaron also introduces his weekly five-minute podcast, “This Week in Solar,” and explains how short-form storytelling can make complex solar topics more engaging and accessible.

This is a powerful conversation about connection, communication, and changing how the world hears renewable energy stories. 🎧⚡