EP 49 - Liliana Gullo, Targeting Your Ideal Client

EP 49 - Liliana Gullo, Targeting Your Ideal Client

It’s easy to assume that anyone can and/or should buy your product or service, but you will most likely spin your wheels thinking that people will find you or that your words will somehow magically reach them. To truly be effective, you must first determine who your ideal client is, and then target them with laser like precision.

What You’ll Learn

• How Liliana was able to niche her business down and how that has helped her grow

• Why you need to define who you are trying to reach with each piece of marketing instead of using the spray and pray technique

• How Liliana figured out who she was marketing to and how much she should charge

• Why it never pays off to take those low-paying entry-level customers who are always looking for discounts

• Some of the ways that Liliana is able to use her gifts to help other businesses reach their potential and current clients

• Why it’s important to show your personality as a real estate agent on your social channels

• Tips for using AI while maintaining your human voice and sounding genuine

Favorite Quote

“You could go to all these coffee meetups and networking events where there’s 50 people there, but if none of them are your ideal clients, then why are you wasting your time there?”

-Liliana Gullo

Connect With Liliana Liliana Gullo | Founder of Lily Chris Photography | Branding Photographer & Videographer | Visual Storytelling Expert

Liliana Gullo is the creative force behind Lily Chris Photography, a Tulsa-based branding photography and videography studio renowned for helping business owners show up confidently and authentically on camera. As a mom of five, Liliana has built her business from the ground up, working with brands like L’Oréal, Wendy’s, and Magnolia Soap. Her superpower? Making even the most camera-shy client feel like a total boss in front of the lens.​

With a keen eye for detail and a passion for storytelling, Liliana specializes in creating visual content that captures the essence of each brand. Her approach is rooted in authenticity, ensuring that every photo and video reflects the unique personality and values of her clients.​

Beyond her work behind the camera, Liliana is dedicated to empowering fellow entrepreneurs to elevate their visibility through powerful visual content. Whether it's through one-on-one coaching or collaborative projects, she provides the tools and guidance needed to help businesses stand out in a crowded market.​

When she's not capturing stunning visuals or mentoring business owners, you'll find Liliana cheering from the sidelines at a Jenks football game, fully embracing her role as a supportive and engaged mom.​

Facebook: https://www.facebook.com/lilychrisphotography

Instagram: https://www.instagram.com/lilychrisphotography/

Website: https://www.lilychrisphotography.com/