EP 199 - The Art of Reinvention: How You're Going to Get People's Attention in the New Year

Your audience is the MOST receptive to changes right now. The tolerance for change is higher because people are reflecting on how they want to evolve too. Everyone's looking for something fresh to engage with in the new year, and now is your chance to deliver on that. Let's make sure you know how to communicate your ability to help them transform!

People don't just buy new strategies in January, they want new identities. So how are we going to refine and elevate your message to reflect the 5 figure clients you want? I feel like the real risk of not taking the time to reinvent yourself during this season is you blend into the, same goal, same post crowd.

Start with an identity audit. Who were you last year? How were you showing up? How do you hope to see that change? Why do you want that to change? Then, what are the messaging replacements you want to make? Don't just try to add more to your plate, think about what you can replace to elevate your brand. Instead of 'what else should I say?' ask yourself 'what am I no longer available for?'

Reinvention doesn't fail because it's wrong, it fails because it's incomplete. It's a full adjustment, not just one little tweak.  When you reinvent yourself holistically, you start attracting more aligned people in your audience, you attract faster decision makers because it's just a lot more clear on who you're actually for.

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