EP 191 - The Instagram Stories Strategy That Will Re-Engage Your Audience

Instagram stories are my favorite place to re-engage an audience. So today, I'm taking you through the strategies that actually work for me and my clients. Because here's the thing: the average story view rate drops 20% with every tap. So if you want your stories to drive people to your DMs and drive sales, you need to be intentional.

Your stories aren't a place to talk at your audience. Instead, you want to chat with them. This looks like using the engagement tools Instagram provides and actually following through in the DMs, even if it's just one person that shows up at first. Beyond simply using the tools, I'm telling you exactly how I like to use them. Because a question box is simply less effective if it's used to push complicated questions your audience doesn't feel like answering! And their are ways to use these tools that actually prompt the algorithm to share your stories with more people.

So we'll be covering strategies that will awaken your current audience and get more eyes on your stories in general. Have you ever thought about treating your stories the same way you would a reel? Have you given any thought to pacing and what you can do to mitigate audience fatigue? If not, now is the time.

From story sequencing to pacing tips, there are simple ways you can take the guessing game out of stories. And soon enough, you'll actually be building the community you long for.

In today's episode, we're chatting about:

• Things I'm seeing that are NOT working on Instagram stories
• Why you should start story sequencing
• My engagement-bait tip for the first story you share each day
• The side CTA strategy
• Campaign specific tips

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