EP 19: Unlocking Success: Marketing B2B Companies

Business Development

• RFP’s and  Account Based Marketing, (ABM)
• How is the ‘Buyers Journey’ Different?
• Servicing and Remarketing

Effective Marketing Tactics for Industrial Companies

• The difference and importance of Platforms & Routines
• The ‘typical’ trio and how it should be rolled out (Search, Online Ads, and Social Media)
• Measurement is always key

Topics to consider surrounding your brand

• What role do sustainability and environmental responsibility play?
• Should you invest in thought leadership content and industry publications?

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Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/

Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

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