EP 187: How Two Best Friends Scaled to Online Coaching for Therapists

Do you ever feel like grad school prepared you to be a therapist—but not to run a private practice?

In this episode, I sit down with Kate and Alyssa, who are best friends, business partners, and alumnae of my Scale Up Mastermind. These two powerhouse therapists went from subleasing offices to building a full-blown online coaching program for therapists ready to leave agency work and launch their own practice. We talk candidly about everything from figuring out their niche to building a product from scratch, all while navigating life changes like honeymoons and pregnancies. If you’ve ever felt unprepared for the business side of therapy, this one is a must-listen.

Kate and Alyssa get real about what it actually takes to launch a group coaching program while still running a full caseload. We unpack their decision to build “Sh*t They Didn’t Teach You in Grad School,” how they found their first clients, and why community is the glue that holds it all together. Whether you're in the dreaming phase or prepping your own launch, you'll learn what it takes (and what to avoid) when creating a new income stream as a therapist.

Topics Covered in this Episode:

• 1:13 - The overlooked business model no one teaches therapists

• 3:25 - How their casual advice to friends turned into a real offer

• 5:44 - Why group coaching helped them scale with less burnout

• 12:58 - The exact tools they use to keep therapists accountable

• 16:34 - How their custom income calculator helps therapists finally “do the math”

• 18:40 - The financial mindset shift therapists desperately need to hear

If you're a therapist tired of piecing together business advice from random corners of the internet, Kate and Alyssa’s story will show you what’s possible. Be sure to grab their free income calculator and follow them on Instagram at @shit.theydidntteachyou

Resources Mentioned:

The Scale Up Mastermind is open for enrollment for our fall 2025 cohort, click here to apply today ! https://www.theentrepreneurialtherapist.com/scale-up-mastermind

Connect with Kate and Alyssa: www.pointcounselingllc.com

Grab Their Income Calculator: https://www.pointcounselingllc.com/income-calculator-sign-up

The Private Practice Passport: https://www.pointcounselingllc.com/click-this-sh-t-coming-soon