EP 18: Generative Engine Optimisation: The SEO Evolution You Can’t Ignore

In this episode, host Motso is joined by our Strategic Director, Alison Leishman, SEO specialists Michelle (Co-founder, Bold Online Marketing) and Nicole (SEO & Social Lead at Spitfire Inbound) to unpack one of the hottest topics in digital marketing right now: GEO—Generative Engine Optimisation.

We’re diving into:

• What is GEO? And why traditional SEO may no longer be enough
  
• AI & SEO: How AI-powered tools like ChatGPT, Gemini, and Perplexity are shaping the future of search
  
• Practical Generative Engine Optimization strategies to stay visible in zero-click search environments
  
• Real-world examples of GEO success
  
• The role of storytelling and intent in AI rankings
  
• How tools like HubSpot can help decode user behaviour and optimise content across channels
  

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