EP 178: Biggest Needle Movers for Therapy SEO with Chris Morin

Do you ever wonder if ranking on Google is still worth your time and effort as a therapist in private practice? In this episode, I sit down with SEO expert Chris Morin to unpack the realities of SEO in today’s fast-evolving digital world. We dive deep into the strategies that actually move the needle—so you’re not just writing blogs for the sake of it but actually bringing in more ideal clients.

Chris shares his extensive experience helping therapists across the country improve their online presence, get found by the right people, and ultimately, build thriving practices. We talk about AI content creation, the dos and don’ts of blogging, the importance of backlinks, and so much more. If you've ever felt overwhelmed by SEO or unsure where to start, this episode is a must-listen. Let’s get into it!

Topics Covered in This Episode:

• 3:05 – Why a consistent content strategy is the biggest needle mover in SEO right now

• 5:20 – How to create pages that rank high for specific issues, modalities, and locations

• 8:30 – The most common mistakes therapists make with their website structure

• 11:53 – How to prompt AI to create high-quality, unique content (and avoid regurgitated garbage)

• 16:00 – Why aiming for 1,500-2,000 words per blog post is the sweet spot for ranking

• 19:06 – The secret to internal linking that boosts your SEO and guides visitors where you want them to go

• 22:34 – Backlinking strategies that actually work (without getting spammy)

• 26:50 – The role of Google reviews in building trust—and the ethical gray area therapists face

For more support wtih SEO join the Practice Accelerator for an in-depth training with Chris from Moonraker.AI. You can find out more information here: https://www.theentrepreneurialtherapist.com/practice-accelerator

Resources Mentioned:

Connect with Chris: https://moonraker.ai