EP 175 | How to Turn Complex Products into Tangible Event Experiences
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EP 175 | How to Turn Complex Products into Tangible Event Experiences
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Some products are easy to show on a show floor. AI isn’t one of them.
When your product is abstract, powerful, and sometimes intimidating, the challenge isn’t just explaining what it does—it’s helping people feel why it matters. That’s where this conversation goes.
In this episode, Matt sits down with Chelsea Sparrow, Go-To-Market Manager at Microsoft, to unpack how her team brings AI tools like Copilot to life at events where demos alone fall flat and trust has to be earned.
Instead of defaulting to laptops and feature walkthroughs, Chelsea shares how Microsoft designs experiences around audience mindset, cultural context, and emotion.
Learn about:
✅ Designing experiences based on who the audience is and what they care about, not a one-size-fits-all playbook
✅ Why story, trust, and cultural relevance matter more than polished demos—especially for AI
✅ How brand partnerships and community voices help tech brands show up without feeling tone-deaf or salesy
If you’re responsible for marketing complex products in a world where skepticism is high, this episode will change how you think about experience design.
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Connect with Chelsea Sparrow
LinkedIn: [https://www.linkedin.com/in/chelsea-sparrow/](https://www.linkedin.com/in/chelsea-sparrow/)
Connect with Matt Kleinrock
LinkedIn: [https://www.linkedin.com/in/matt-kleinrock-9613b22b/](https://www.linkedin.com/in/matt-kleinrock-9613b22b/)
Company: [https://rockwayexhibits.com/](https://rockwayexhibits.com/)
🚨 Register for the show: [https://tinyurl.com/EventMarketingRedefined](https://tinyurl.com/EventMarketingRedefined)