EP 174: Scaling Your Therapy Practice During a Personal Crisis with Kristin Mervich

What would you do if your world turned upside down overnight—and you still had a business to run?

In this episode, I sit down with Kristin Mervich, a therapist, mom of two (with one on the way), and coaching powerhouse who opens up about her son’s recent cancer diagnosis and how it completely upended her life. Kristin shares, with incredible grace and clarity, how she navigated running a group practice, growing a coaching business, and staying emotionally grounded while managing her son’s stage 4 neuroblastoma treatment. We talk about the raw moments of fear and uncertainty, the logistical chaos of life in and out of hospitals, and the mindset shifts that allowed Kristen to keep her business not just alive, but thriving.

This episode will deeply inspire and challenge the way you think about balance, growth, and showing up when life hits hard.

Topics Covered in This Episode:

• 4:02 - The moment Kristin’s life—and business—pivoted overnight

• 8:31 - Why she didn’t tell her clients the full story right away—and what she did instead

• 13:55 - How her son’s diagnosis forced her to become the business owner she always wanted to be

• 17:00 - The mindset mantra that helped her keep going when everything felt like too much

• 19:17 - The “levers” she pulled to maintain income while drastically reducing her caseload

• 21:25 - The #1 mistake she sees therapists make in their marketing (and how to fix it)

• 23:37 - How she now works just two days a week—and still leads a growing practice

• 26:06 - The surprising truth about asking for help (and what therapists often get wrong about it)

If Kristin’s story resonated with you, be sure to follow her on Instagram at @therapreneurmother. You can also grab her free guide, Part-Time Hours with Full-Time Pay: The Private Practice Mom’s Playbook—a must-read if you're looking to work less while still making a sustainable income. To learn more about her clinical work, visit her group practice site, Outsmarting Anxiety & OCD. And if you're a therapist looking to build or grow your own private practice, check out my signature program, the Practice Accelerator, for expert guidance, structure, and support.

Resources Mentioned:

Check out the Practice Accelerator: https://www.theentrepreneurialtherapist.com/practice-accelerator

Connect with Kristin on IG: @therapreneurmotherm

Grab Kristin’s Free Guide: https://therapreneurmother.kit.com/playbookfreebie

Visit Kristin’s Group Practice Website: https://outsmartingocd.com/