EP 172 - Why Your Launch Content Isn't Converting on Instagram & Exactly What to do About It

Your Instagram launch content is probably repurposed from your sales page, and that's exactly why your audience is tuning out.

In today's episode, I'm breaking down the biggest mistake I see personal brands making during campaign periods: treating Instagram like a sales page instead of understanding its role in your sales funnel. When you're constantly posting objection-handling content, feature lists, and "Is this program for you?" posts, you're creating content for people who are already doubting your offer - not for the majority of your audience who needs to be nurtured into knowing, liking, and trusting you first.

The reality is that most of your followers aren't ready to buy the moment you launch. They need philosophy-based content that filters ideal clients, origin stories that build connection, and narrative-based belief shifts that educate them on your unique approach.

When your warmest audience members (existing clients and people not interested in your current offer) stop engaging because your content is too launch-specific, the algorithm stops showing your posts to the people who actually need to see them.

Tune in to the episode to get a comprehensive breakdown of the launch strategy that converts without tanking your engagement on Instagram

In today's episode, we're chatting about:

• Why treating Instagram like a sales page kills your engagement and reach

• The difference between education and re-education content (and why it matters)

• How to create launch content that still works months after your campaign ends

• The role of each platform in your multi-channel marketing strategy

• Why philosophy-based content filters ideal clients better than objection-handling posts

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