EP 166 | Beyond the RFP: How Smart Venue Sourcing Drives Better Events

Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before.

Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own.

In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch for, how to negotiate, and how to choose partners that protect both your budget and your attendee experience.

Here’s a glimpse of what you’ll learn:

✅ How to see total value—not just room rate—by evaluating concessions, flexibility, and hidden fees

✅ When it’s worth outsourcing sourcing (and how to stay in control when you do)

✅ How sustainability and accessibility are now core sourcing requirements, not box-checking

If you’re anxious about making venue decisions, this episode can save you time, money, and a whole lot of stress.

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Connect with Michael Hudson
LinkedIn: https://www.linkedin.com/in/michael-hudson-b1420a7/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined