EP 164 | EXHIBITORLIVE 2025: The Real Challenges Facing Event Marketers

Every year at EXHIBITORLIVE, the conversations go deeper than booth design and swag trends. This year, the question that stopped people in their tracks was simple: “What’s the biggest challenge event marketers are facing right now?”

And the answers said a lot.

Event pros from every corner of the industry opened up about the real pressures behind the scenes. From proving ROI and fighting for executive buy-in, to balancing endless stakeholder opinions, to adapting to a new generation of attendees who expect authenticity, purpose, and sustainability in everything they experience.

Hosted by Coty Adams (VP of Sales & Marketing) and Mollie Stahl (Senior Account Executive) from Rockway Exhibits + Events, this compilation captures honest, unfiltered insights straight from the show floor.

You’ll hear how marketers are:

✅ Redefining ROI and KPIs to finally earn a seat at the table with leadership

✅ Navigating stakeholder overload while staying grounded in strategy that actually works

✅ Tackling sustainability and generational shifts with creative, practical solutions

Listen in for a pulse check on where event marketing really stands in 2025—and what today’s challenges say about where it’s headed next.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Mollie Stahl: https://www.linkedin.com/in/molliestahl/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined