EP 162 | Laws of Events
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EP 162 | Laws of Events
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Events don’t work like they used to.
Back then, great speakers and flashy venues were enough. Today? Audiences expect connection, conversation, and clarity of purpose. But most event strategies still haven’t caught up.
That’s why in this episode, Matt Kleinrock and Pablo Gonzalez go rapid-fire through the “new laws of events”—from connection over content, to why five-week registration windows change everything, to how matchmaking, negotiation, and follow-up drive real ROI.
You’ll learn what’s really driving successful events right now:
✅ Why connection trumps content and how the best events mix both to create community
✅ How to adapt when people commit later and planning windows keep shrinking
✅ Why the real ROI happens after the show once data and follow-up kick in
Listen in for a no-fluff conversation that challenges everything you thought you knew about running events.
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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined